I would like to tell you about my experience as a first time diamond purchaser. I had obviously done months of research and contacted jewelers in Bloemfontein (I live in Bloemfontein) with regards to sourcing an M colour emerald cut diamond. The prices were definitely above budget and I could not rationalise paying those amounts. I kept your page in mind the whole time but I was extremely nervous about an online purchase. Then, I saw that you had updated your online stock and there it was!! my perfect diamond!! I called you and the first thing you said is "let me check if there isn't anything wrong with the diamond" because it was such a good price for what I was getting. This really proved that you placed your client above your sale and it solidified my decision to purchase by you. The stone arrived a week later and I am over the moon. It has been appraised and insured and the idea is to have it set within the next few weeks. I would definitely recommend you to anyone who is looking for their perfect diamond and I can assure you that I will be back.